Integrated Marketing Campaigns
Imagesmith relates marketing campaigns to a planned marketing stagey for a particular product, time or event. Marketing Campaigns are designed to get results; planning, implication and responses are measured to determine the success of each campaign. The key to any marketing campaign is the target you choose; many companies have attempted a shotgun approach to a large market without a specific target, hoping to jump start results or sales; most times it does not work.
Target marketing is the key to campaign success: How good is your data? How old in your data? How did you get your data? Have you been using the same data list for several years? Doing the same thing and getting the same results is not a good approach, and this has to be taken into consideration when planning a campaign. Imagesmith offers data research by NAICS or SIC Codes, demographics such as income, home value, home owner, age, number of employees by county, zip codes, state or radius. All data lists are NCOA (National Change of Address) approved by the USPS to insure they are deliverable.
When planning an Integrated Campaign we incorporate print, direct mail, website and email. If you have needs for or would like to explore a marketing campaign idea, give us a call; we will be happy to meet with you and show you how we can plan, design, print, mail, and set up web applications and email campaigns that get results.