Mail Services

Neither Rain nor Web Can Stop the Impact of Direct Mail

Let’s face facts here. Mail as a marketing method has taken a hard hit over the last decade. Some problems were due to worries over potential terrorist threats and the raising cost of postage.

But part of the problem was that direct mail can’t be used any longer as a “mass marketing” method. This doesn’t mean that direct mail as a marketing system is dead – far from it.

In fact, direct mail is one of the few communications methods that a majority of people still trust to be credible and believable – when done right.

While direct mail still has a reputation for lower open rates when compared to email marketing, a printed mail piece; when it is opened, does have a higher conversion rate. Savvy business professionals can still take advantage of this built-in credibility factor.

But a direct mail campaign must be managed properly in order to be effective. When done right a good direct mail campaign can:

• Drive Traffic to a Selected Web Landing Page or Blog Post
• Generate Leads via Phone Calls or Online Sign-Ups
• Build Your Brand and Increase Visibility
• Reduce Inventory with a Sale Announcement
• Target Select Customers with Special Catalogs & Offers

Let our team of mailing service experts; here at ImageSmith help you with all your mail management and order fulfillment needs:

• Sales Letters & Flyers
• Greeting Cards & Postcards
• Catalogs and Specialty Publications

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