Campaign Planning
Campaign Planning is the formal consideration of an organization's future course.
All campaign planning deals with at least one of three key questions:
- What do we do?
- For whom do we do it?
- How do we excel?
In business campaign planning, the third question is better phrased "How can we beat or avoid competition?".
In many organizations, this is viewed as a process for determining where an organization is going over the next year or more -typically 3 to 5 years, although some extend their vision to 20 years.
In order to determine where it is going, the organization needs to know exactly where it stands, then determines where it wants to go and how it will get there. The resulting document is called the "campaign plan".