Get Your Message Across
QR CODES
QR (Quick Response) Codes are the BIG new thing!
QR Codes will impact business information and communication this year. They are working their way into marketing plans across the globe, and now beginning to pop up around Western North Carolina. ImageSmith can integrate them into your marketing plan in a variety of easy, innovative – and soon to be essential – ways.
What is a QR Code?
QR Codes are two-dimensional, matrix-style barcodes that can be printed on anything (seriously, anything!) and effortlessly bridge the gap between print media and online content. How? Simply use your smartphone’s camera to photograph the code and a free application (standard on many smartphones today) will automatically bring up a web page in your browser, show a video on YouTube, download a song, send a text message, dial the phone, -transfer contact information to your address book... the applications are only limited by your imagination. Very soon, customers will look for and expect the ease and convenience of this informational link – and you can begin profiting from it today.
A little history…
Initially, QR codes were developed in Japan to track vehicle parts in manufacturing. They are widely used now throughout Japan in a myriad of ways to link people with online information with just the click of the smartphone camera. Europe has since caught on to this easy multi-channel marketing solution, and the codes are now beginning to show up in America.
Increase the Impact of Print Collateral
Printed material is always essential to any marketing outreach – it is durable, easy to transport and share. But to increase the accessibility of information, QR codes easily ensure the maximum return on investment for printed collateral. Drive customers quickly from print to your online content – website, video, blogs, location information. You can even generate QR codes in bulk for use in a personalized URL campaign, individualized coupons, promotional codes or VDP marketing strategies. In short, QR codes connect your audience to the information you want to put in their hands – in a way that is quicker than ever imagined before. And ImageSmith can take you there!
QR Code Marketing Ideas
Event Promotion – links your client to promotional websites, event directions, date, time, RSVP, and even post to the user’s calendar.
On-product Labeling – codes can be placed on ANY item – clothing, packaging, signage – linking consumers to websites, coupon offers, nutritional information, etc.
Contact Details – print codes on your business cards and all collateral to automatically provide your numbers and contact information to your clients address book and phone.
Real Estate – scan a "For Sale" sign or listing and instantly connect to a virtual tour of the property.
Trade Show Signage – identify yourself and your product to prospects in an easy way.
Create your own QR Code