Brochures — establishing your creditability
Print is a vital component of any successful integrated marketing campaign. Unlike online marketing, print is ‘actual’, not ‘virtual’. It works in tandem with your website and email outreach, yet the power of print lies in physically reaching the hands of your potential customers. Often their first and most lasting impression of your business is your company brochure.
Telling the story of your business in a compelling way, visually as well as literally, the company brochure establishes who you are, how your product or service can be of benefit, and why customers should buy from you. Collateral brochures can provide further information, working in conjunction with online promotions or marketing efforts. These printed materials connect in a way online marketing cannot — by physically placing your brand and information into potential customers’ hands, to be read at their leisure. Its physical nature establishes a sense of permanency and credibility in the public’s mind in a way a website cannot.
A powerful brand is consistent across your marketing efforts. Printed materials should consistently match your online presence, both in tone and appearance. ImageSmith is an expert at the “facelift” often needed to update your image and unify your brand.
The need for printed materials to effectively market your business can now be met in a very ecofriendly, responsible way. ImageSmith maintains chain of custody (COC) certifications from the three leading forest certification organizations. This system guarantees that the certified products you choose to print on have been manufactured from timber grown, managed and harvested under rigid environmental protocols with the assurance that your purchase has helped protect the world’s forests for future generations. You may also brand your printed materials with the appropriate FSC, SFI or PEFC logos as a mark of your commitment to using environmentally friendly materials – a competitive advantage when reaching markets of environmentally aware customers. Most paper producers have removed price premiums on Certified Papers, so there is no additional cost to you in being environmentally responsible.