Web Banners ... What Are They And What Are They Good For?
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.
Employing technologies such as Shockwave or Flash can result in animations or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners.
Stategically placed banner ads can generate suprizing revenue and have proven profitable for businesses large and small alike.
The Units of Banner Ads:
Impressions and Clickthroughs
When a banner is displayed on a web page, and the user is subjected to seeing, hearing, or otherwise noticing the ad; this event is known as an impression.
After a banner impression When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a click-through. A click-through is considered value as the user has been solicited to visited the target website via the advertisement.
Historically, banners are delivered by a central ad server (i.e. - Google Adwords). Advances in opensource technologies, such as DotNetNuke , have empowered the common website owner thus created a vast market for profiting in the internet arena.