Keywords, what are they?
The keyword tag provides keywords for search engines to associate with your page. In other words, keywords describe the content of the page, the words that people would enter in the search engine as a keyword if they were looking for this web page. This META tag will help improve the search engine to locate the page in question.
Current thinking is that when it comes to keyword tags, less is more. Overloading your keyword meta tag with many keywords only reduces their impact on your rankings. List all the keywords your main clients might use to search for your web page. Then use only five to seven of the most relevant ones on each page, and use different ones to describe the content of different web pages.
Other tips and guidelines
- Terms should be in plural form where possible.
- Use a comma "," to separate each and every word you enter as a keyword if not they will be considered to be all one word.
- Keywords should all be in lower case for the search engines to be able to find them better on the pages.
- Do not span the keywords or search engines will ignore that META tag. Spanning is repeating the keyword. An example of spanning keywords would be: University of Alberta, Alberta, University, the University of Alberta.
- When preparing keywords, keep your audience in mind. Anticipate how they will search for the page.